Télérama | Programme TV, Films Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Télérama | Programme TV, Films's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Télérama | Programme TV, Films.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Télérama | Programme TV, Films
App Name : Télérama | Programme TV, Films
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Télérama
Publisher : Instagram,Facebook,Light Bible: Daily Verses, Prayer, Audio Bible,Alarm Clock,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),All Recipes Free - Food Recipes App
Total creative ads during the time period : 897
Duration : 508
Popularity : 71,820
Check ASO Keywords of Télérama | Programme TV, Films
2. Télérama | Programme TV, Films’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Télérama | Programme TV, Films in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Télérama | Programme TV, Films in the recent period. As of 2021-03-15, among the Télérama | Programme TV, Films‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 9.09%, Playable Ads category's proportion is 0.0%, Image category's proportion is 90.91%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Télérama | Programme TV, Films's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.2%,
Audience Network's proportion is 26.02%,
Messenger's proportion is 25.56%,
Instagram's proportion is 22.22%,
's proportion is .
In the date of 2021-03-15, Télérama | Programme TV, Films‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Télérama | Programme TV, Films
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Télérama | Programme TV, Films. We can see some advertising trends.
Top 1 Ad Creative of Télérama | Programme TV, Films
Ad Details ：
Headline ：Concerts : “C’est un chantage de vouloir nous faire reprendre à tout prix”
Text ：Le producteur des concerts de The Cure, Youssou N’Dour, ou Marilyn Manson, réagit sévèrement aux déclarations du Premier ministre
Top 2 Ad Creative of Télérama | Programme TV, Films
Ad Details ：
Headline ：Télétravail, coworking… La vie de bureau, c’est du passé ?
Text ：Nos abonnés aiment !
Top 3 Ad Creative of Télérama | Programme TV, Films
Ad Details ：
Headline ：Manque de diversité à la télévision française : mais qu’est-ce qui coince ?
Text ：Nos abonnés aiment !
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 127 | 65 | 65 |
| Popularity | 919 | 457 | 456 |
| Dimensions | 1016 x 574 | 600 x 564 | 600 x 348 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | France | Switzerland,France,Belgium,Luxembourg | Belgium,France,Switzerland,Luxembourg |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Télérama | Programme TV, Films in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Télérama | Programme TV, Films's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Télérama | Programme TV, Films, you can click the app name below to view related reports, or you can find more info in ASOTools.